Run, Walk, Sit |
Run, Walk, Sit |
About Run, Walk, Sit
Freedge is a decentralized movement that provides guidance on how to start a community fridge, or a “freedge”. Through the installation of these freedges, it aims to promote equal access to healthy food, reduce food insecurity, minimize food waste and build stronger communities.
|
UX Challenge
Freedge came to us because they feel like their current website does not fully explain how to start a freedge program, resulting in a drop in user engagement. Our challenge was to make the process of starting a freedge easier and both increase and maintain user engagement.
|
Role
|
Timeline
|
It takes a community to make a freedge work! We knew we would have to create a simple way for people to organize, connect and grow their communities. |
Freedge is a project that each community must realize independently. That means the user is taking a lot on to start the project! We knew we would have to find a streamlined way to explain what a freedge requires to increase and maintain user engagement. |
What does this mean?Users need a low-stakes, easy volunteer opportunity that they don't have to overcommit to. |
What does this mean?We need to let users know that this is a free exchange of food that increases access to healthy food and reduces food waste. |
What does this mean?We need to design for a website and not mobile, because most users do research on their desktop. |
Jesse needs a way to find accurate and up-to-date information on outdoor spaces in her area so that when she arrives the space meets her expectations. |
Usability Testing Results |
Create pre-populated tasks in the portalUsers want to see tasks in Tasks List taken from Quick Guide section. This will help jumpstart future Freedge projects. |
Create a way to get involved with FreedgesUsers want an easy way to search, connect and participate with existing Freedges. |
Change language from "portal" to "sign in"Users were confused by the language of "portal" and thought a the more obvious "sign in" would make it easier to navigate to their account. |
Watch your language!Users need clear, precise language, especially for task-based projects like Freedge. I think a round of surveys and user interviews that focus solely on the language of the project would be beneficial to the clarity of the site. |
We're here for you!Users need guidance and support to feel confident that they can complete a project. Good UX/UI is a huge part of building that confidence. I would like to figure out how to incorporate a metric that could gauge a user's confidence after interacting with our site. It would be fun to investigate any pain points and successes in this process further. |